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Music To My Ears
I think if there was someone that didnt really listen to music, they should start looking for a favourite artist, otherwise they are missing out on probably the best thing your ears can hear, especially some of the classics, like The Beatles, Led Zeppelin, James Brown, Marvin Gaye, just to name a few.
Also, maybe everyone should start playing an instrument, I play a few, but just learning how to play along to a song is good fun, and if you can write your own songs... even better!